For those looking to incorporate social media into their business strategy, here are a few easy to follow steps help you take the plunge …
Posts Tagged as ‘social media’
February 23, 2010
Law Firm Success in Social Media: Streaming Law Content?
One of my favorite destinations on the web, Real Lawyers Have Blogs, by social media master Kevin O’Keefe, posted about law firms streaming law content onto social media sites. Check out Kevin’s post, where he takes the position that doing so is awkward and goes against social media etiquette. In my comment to his post, [...]
Filed under Legal, social media
Tags: corporate, etiquette, facebook, FAQ, kevin o'keefe, law firms, lawyers, LinkedIn, memos, real lawyers have blogs, social media, social spam, value
February 21, 2010
Social Media Success for Small Business
This is a presentation about social media success for small business. It focuses on three areas (1) brand (2) community, and (3) passion. Focusing on the video Social Media in Plain English by Common Craft, we take the ice cream analogy to the next level and look at the behaviors that work for jumping into [...]
Filed under social media
Tags: "digital main street", "small business", "trust building", community, passion, social media
February 7, 2010
Seth Godin’s Linchpin and Mastering the Art of Social Media Policy
Daniel A. Schwartz, author of the Connecticut Employment Law Blog posted about one of the presentations from Legal Tech last week. His post, Social Media Policies and Practices Developing as Companies Begin to Embrace It, gave some details from the panel discussion by the following in-house lawyers: Lesley Rosenthal (Lincoln Center), Ted Banks (former in-house at [...]
Filed under Legal, social media
Tags: apple, artists, connecticut employment law blog, google, linchpin, seth godin, social media, social media policy
January 22, 2010
Building An Employee Community
Employee communities, internal social media platforms built for employee engagement by the employer, can be a wild success and source of innovation or an incredible flop. I have seen examples of both first hand. So how do you make your employee community an engaging place that workers will care about? There are three primary tactics [...]
Filed under Productivity, Technology
Tags: social media, community, community manager, employees, incentives, usefulness, passion
January 6, 2010
Tech Talks (New Video Series): Social Media Governance
Check out this new video series I started on our Martindale-Hubbell YouTube channel. Tech Talks (working title) are video chats with some of the top names in law, social media, and technology. We have a laid back, 20-minute video chat over Skype discussing your work and anything you want to highlight about what you are [...]
Filed under Legal, social media
Tags: chris boudreaux, corporate, interview, lawyers, Legal, Martindale-Hubbell, social media, social media governance, social media policy, tech talks, tekk talks, youtube
January 4, 2010
Going Green: How Your Facebook Profile Saves the World
You probably didn’t know that Facebook, Linkedin, and Martindale-Hubbell Connected are saving the world. Think about it. You used to go places to network. Now you do it in your pajamas. Going to those places used gas, jet fuel, created additional trash (travel size bottles and food wrappers galore), and excess (don’t we all take [...]
Filed under Technology
Tags: carbon footprint, conservation, going green, reducing byte usage, saving energy, social media
December 30, 2009
How to Create a Meaningful Following on Twitter
Getting Twitter followers is an interesting game. SEO experts will say that the follow method is key, but in my experience this is a step above spamming. In fact, many people of Twitter look more to the Follow v. Followed ratio as an indication of someone’s value than how many people they have amassed. The [...]
Filed under social media
Tags: chris brogen, follwers, how to build a following, julien smith, marketing, meaningful relationships, social media, trust agents, twitter
December 28, 2009
The Death of “Social Media” (“Augmented Reality” is Next)
Many sites have been predicting the death of the term “social media” as a trend to watch in 2010. Adam Singer on Future Buzz has a great post about how the genericizing of the term “social media” as a buzz word in 2009 and 2010 will dilute its meaning of any substance so that eventually [...]
Filed under Technology, social media
Tags: social media, online, 2010, web, trends, Augmented Reality, buzz words
December 27, 2009
Social Media Policy: How Law Firms Add Trust to Your Business Online
I recently gave this presentation to a law firm’s corporate clients in Tel Aviv. It discusses the need for businesses to partner with law firms to craft a custom social policy, engage employees in continuing policy adherence and revision, and protect against litigation. You can view and comment here or click through to Slide Share [...]
Filed under Legal, social media
Tags: corporations, employees, employer, law firms, lawyers, litigation, social media, social media policy, trust
